the storyteller who's capturing what's felt -
not staged & polished
iris f.
ARCTIC WRITER & photographer
The storyteller who's capturing what's felt -
not staged & polished
ENTER
Hello - I’m an Arctic storyteller working at the intersection of presence, nostalgia, and the in-between.
Writing, photography, and narrative strategy for brands who want to make people feel something real.
EPLORE MY WORK
Stories carved from Arctic quiet.
“I’m an Arctic writer and photographer capturing the magic in the in-betweens.
I turn moments - whether brand journeys or personal memories - into images and words that are felt, not staged.
My work blends truth, presence, and nostalgia, creating stories people return to again and again.”
“I’m an Arctic writer and photographer capturing the magic in the in-betweens.
I turn moments - whether brand journeys or personal memories - into images and words that are felt, not staged.
My work blends truth, presence, and nostalgia, creating stories people return to again and again.”
I create stories that feel lived-in - shaped by Arctic light, quiet moments, and the nostalgia of places that stay with you.
My work blends photography, writing, and narrative guidance to help brands become unforgettable through feeling, not noise.
Where presence meets storytelling.
I create stories that feel lived-in - shaped by Arctic light, quiet moments, and the nostalgia of places that stay with you.
My work blends photography, writing, and narrative guidance to help brands become unforgettable through feeling, not noise.
ENTER
What I Do
What I Do
I help brand and destinations tell stories that feel honest, lived-in, and unforgettable.
I help brand and destinations tell stories that feel honest, lived-in, and unforgettable.
Writing that gives your brand a voice people recognise and remember.
*I help you uncover the essence of your place, vision, or experience — and shape it into a story that feels true, human, and emotionally resonant.
Writing that gives your brand a voice people recognise and remember.
*I help you uncover the essence of your place, vision, or experience — and shape it into a story that feels true, human, and emotionally resonant.
Brand Storytelling
Includes:
• Brand story & messaging
• Narrative identity
• Website copy & editorial writing
• Place-based storytelling
Includes:
- Brand story & messaging
Narrative identity - Narrative identity
- Website copy & editorial writing
- Place-based storytelling
LEARN MORE
LEARN MORE
Atmospheric, cinematic imagery shaped by Arctic light and the magic of in-between moments.
*I create photographs that feel lived-in rather than staged — images that hold presence, mood, and emotional truth.
LEARN MORE
LEARN MORE
Photography
Includes:
• Brand photography
• Editorial and documentary-style shoots
• Destination storytelling
• Portraits shaped by stillness, honesty and authenticity
Atmospheric, cinematic imagery shaped by Arctic light and the magic of in-between moments.
*I create photographs that feel lived-in rather than staged — images that hold presence, mood, and emotional truth.
Includes:
- Brand photography
- Editorial and documentary-style shoots•
Destination storytelling - Destination storytelling
- Portraits shaped by stillness, honesty and authenticity
Guidance for brands seeking depth, clarity, and emotional direction in their storytelling.
*Together we refine your voice, shape your narrative, and build a story that becomes a magnet for the right people.
Guidance for brands seeking depth, clarity, and emotional direction in their storytelling.
*Together we refine your voice, shape your narrative, and build a story that becomes a magnet for the right people.
Story Consulting
Includes:
• Story direction & concept development
• Brand narrative evolution
• Content strategy rooted in presence
• Emotional positioning for premium brands
Includes:
- Story direction & concept development•
Brand narrative evolution - Brand narrative evolution
- Content strategy rooted in presence
- Emotional positioning for premium brands
